Preferred attributes of peaches with Protected Designation of Origin Calanda

• Etiénne Groot ^[1] ; Luis Miguel Albisu ^[2]
  1. [1] Universidade Estadual Paulista

     Universidade Estadual Paulista

     Brasil

     
  2. [2] Centro de Investigación y Tecnología Agroalimentaria de Aragón

     Centro de Investigación y Tecnología Agroalimentaria de Aragón

     Zaragoza, España

     
• Localización: New medit: Mediterranean journal of economics, agriculture and environment = Revue méditerranéenne d'economie, agriculture et environment, ISSN 1594-5685, Vol. 17, Nº. 2 (junio), 2018, págs. 73-84
• Idioma: inglés
• DOI: 10.30682/nm1802f
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Calanda is a municipality in the province of Zaragoza, Spain. Every year since mid-September until beginnings of November this area produces a famous high quality peach with Protected Denomination of Origin “Calanda” (PDO Calanda peach). The aim of this study is to value by Best-Worst scaling which of the ten PDO Calanda peaches attributes are more important for consumers and to find out the market segments. Main results show that the most important characteristics of PDO Calanda peaches are taste and ripeness and the least are packaging and fuzziness of the skin. Some preferences differences were found matching consumers’ socio-demographic characteristics