Resumen de Media pluralism and competition

Armando José García Pires

• In this paper, we study the role of competition in fostering media pluralism. We analyze this issue in a framework where political ideas are horizontal differentiated, and where news firm choose the amount of pluralism to provide to the media market. We show that when the costs of providing pluralism are relatively high, media pluralism is higher in monopoly than in duopoly. In this context, we question whether the EU approach to media pluralism based exclusively on competition law is sufficient to foster pluralism in the EU media market.