Acceso usuarios
Hung-Che Wu, Ching-Chan Cheng, Chi-Han Ai
This study aims at identifying the dimensions of exhibition service quality and examines the interrelationships among exhibition service quality, perceived value, emotions, satisfaction, and behavioral intentions for exhibition attendees. Data were collected using a convenience sample of 596 attendees who were leaving the 4th Macau International Education Expo (MIEE) in the Venetian Macau Resort Hotel. The findings indicate that there are 4 primary dimensions and 13 subdimensions of exhibition service quality perceived by exhibition attendees. The results of this study will assist exhibition management in developing and implementing market-orientated service strategies to increase exhibition service quality, enhance satisfaction, and create favorable future behavioral intentions.
