Resumen de From Cultural Regeneration to Discursive Governance: Constructing the Flagship of the‘Museumsquartier Vienna’ as a Plural Symbol of Change.

Monika de Frantz

• The article presents information on the urban globalization debate which is turning to the question of what to build and how at the local level. Under the pressures of increased economic competitiveness, political decision-makers are looking to cultural flagship architecture to combine competing images of economic regeneration and socio-cultural cohesion within a shared urban symbol of civic pride. The recent importance of city marketing and symbolic regeneration strategies provides analytical insights into the cultural dynamics of urban politics beyond the analysis of political economic interests and structural functions. Allowing for a dynamic, plural and open-ended conceptualization of governance, cultural regeneration is defined as a political process in which normative, aesthetic and emotional motivations are as important as rational interest politics. One possible long-term result and politically desirable outcome of this process might be the emergence of an urban consensus as a basis for collective political action.