El concepto Drive en España: las claves del éxito de iquodrive

• Rodolfo de Castro ^[1] ; Gerusa Giménez ^[1]
  1. [1] Universitat de Girona

     Universitat de Girona

     Gerona, España

     
• Localización: Esic market, ISSN 0212-1867, Nº 158, 2017, págs. 443-484
• Idioma: español
• DOI: 10.7200/esicm.158.0483.1
• Títulos paralelos:
  • The Drive concept in Spain: keys to the success of iquodrive
• Enlaces
  • Texto completo  1 (pdf)   2 (pdf) 
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