Acceso usuarios
Greg Richards
Cities around the world are increasingly using events as a tool to generate a wide range of effects including image enhancement, income generation, and social cohesion. However, the use of events as an urban policy tool is hamperes by the fact that events themselves also have their own objectives,such as making a profit or advancing the agenda of national and international organizations. In some cases, the objectives of the events and the city man coincide, but in other cases, they may not. Therefore,for cities there is a growing challenge in coordinating their events program in order to maximize the benefits for the city as a whole, while also supporting individual events progran in order to maximize the benefits for the city as a whole, while also supporting individual events. Many cities have already developed specific events policies and support mechanisms, but these tend to treat events as individual occurrences, rather tah as an integral part of the urban ecology. Richards and Palmer have argued that the "eventful city" needs to take strategic, holistic view of its events portfolio in order to move from being a city full of events to developing "eventfulness". This article considers how some cities are developing more holistic aprproaches to event policy and eventfulness. In reviewing the events policies of cities worldwide, it identifies three emerging policy models: event-centric policy, sector-centric policy, and network-centric policy. the article futher considers the implications of these different models for events and events policies in cities.
