A multicriteria decision aid for evaluating the competitiveness of tourist destinations in the Northwest of Mexico

• Autores: Martín León Santiesteban, Juan Carlos Leyva López
• Localización: Anuario Turismo y Sociedad, ISSN-e 2346-206X, ISSN 0120-7555, Vol. 21 (Julio-Diciembre), 2017, págs. 51-67
• Idioma: inglés
• DOI: 10.18601/01207555.n21.03
• Títulos paralelos:
  • Una ayuda de decisión multicriterio para evaluar la competitividad de los destinos turísticos
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Este trabajo aborda el problema de la competitividad de los destinos turísticos como un problema de clasificación multicriterio.

    La comparación de los destinos turísticos es un problema complejo porque dichos destinos presentan una gran heterogeneidad entre ellos. El modelo de Crounch-Ritchie es utilizado como el enfoque principal para el análisis turístico de la competitividad de los destinos turísticos. De esta manera, el objeto de estudio del presente artículo se estructura como un problema de clasificación multicriterio para comparar y clasificar los destinos con mayor competitividad. Para tal objeto, se utilizan los principales destinos turísticos del noroeste de México como estudio de caso.

    El ranking de destino turístico se basa en su competitividad, sin embargo, con el análisis multicriterio propuesto es posible utilizar un grupo particular de atributos para elegir una familia coherente de criterios. Este proceso se realiza en dos etapas: la primera utiliza el método electre iii para construir una relación valorada de superación, y la segunda usa un algoritmo evolutivo multiobjetivo para explotar esas relaciones y generar la clasificación de destinos.

  • English

    This work deals with the problem of comparing the competitiveness of tourist destinations as a multicriteria ranking problem. Comparing tourist destinations is a complex problema because they present wide heterogeneity between them. The Crounch-Ritchie model is used as the main approach for analyzing tourist the competitiveness of tourist destinations. Thereby, we structure the problem as a multicriteria ranking problem for comparing and ranking the destinations with highest competitiveness as the preference direction. For this project, we use the main tourist destinations in the Northwest of Mexico as case study. The ranking of tourist destination is based in their competitiveness, however with the multicriteria analysis proposed, it is possible to use any particular group of the attributes to choose a coherent family of criteria. This process is performed in two steps, the first one uses the ELECTRE III method to construct a valued outranking relation and the second one, a multi-objective evolutionary algorithm for exploiting those relations, and generate the ranking of destinations. 

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