Acceso usuarios
Rosa María Angélica Shaadi Rodríguez, Juan Ignacio Pulido Fernández 
, Ismael M. Rodríguez Herrera
Pueblos Mágicos es un programa que regionalmente diversifica la oferta turística de México. Este estudio realiza la caracterización del producto que ofrecen las localidades Pueblo Mágico, para evaluar si comprende los distintos niveles que técnicamente lo componen. La valoración de los atributos del producto turístico se ha realizado mediante una matriz y los resultados muestran la inexistencia o insuficiencia en algunos de sus componentes y la suficiencia o amplitud en otros. Ello puede favorecer el diseño de estrategias que contribuyan a mejorar la conformación del producto que se oferta al mercado y lograr un incremento en la competitividad de estos destinos.
Competitiveness currently plays an important role for the territories, because it shows that they have the capacity to generate growth and development through the efficient implementation of its main activities in different economic sectors. Tourism is not immune to this new environment and must also face the challenge of competitiveness in products and regions.
Therefore, countries with destinations with potential for tourism development and wish, through him, to achieve economic growth, seek, within the design of national policies, establish those that effectively contribute to the creation, promotion and consolidation of destinations. Based on the above, to face international competition, tourist destinations must shape tourism products that offer tourists, not only to satisfy needs of different motivations, but also provide a different way of living travel, a different practice to focus their displacement.
