Exploring features and opportunities of rapid-growth wine firms in Chile

• Autores: Jorge J. Román, Christian A. Cancino , José Luis Gallizo Larraz
• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 33, Nº. 143, 2017 (Ejemplar dedicado a: Estudios Gerenciales), págs. 115-123
• Idioma: inglés
• DOI: 10.1016/j.estger.2017.02.004
• Títulos paralelos:
  • Explorando as características e oportunidades de empresas vitivinícolas de rápido crescimento no Chile
  • Exploración de las características y oportunidades de empresas vitivinícolas de rápido crecimiento en Chile
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Mientras mucho se ha estudiado sobre la industria vitivinícola en Espa˜na y enFrancia, poco se ha estudiado en países en desarrollo. El objetivo de este trabajo es estudiar las características de emprendimientos vitivinícolas dinámicos en Chile. El trabajo presenta un estudio cualitativo y reporta seis casos de estudio, donde una serie de variables son analizadas según el modelo de Barringer, Jones y Neubaum. Entre estas variables destacan: experiencia previa, conocimiento de fundadores en gestión de grandes negocios, uso de sistemas de planificación estratégica y uso de nuevas tecnologías en la mayor parte de su producción.

    Los resultados de este trabajo podrían ser interesantes para emprendedores vitivinícolas que buscan potenciar su crecimiento con diferenciación e innovación, y no solo compitiendo en costo.

  • English

    While much has been studied regarding the wine industry in Spain and France, little has been studied in developing countries. The aim of this work is to study the characteristics of dynamic wine firms in Chile. This paper presents qualitative research and reports six cases of wine companies, where several variables are analyzed according to Barringer, Jones and Neubaum framework. These variables include prior experience, founders’ knowledge regarding large company management, the use of strategic-planning systems and the use of new technology in the majority of its production. The results of this research could prove insightful for wine entrepreneurs looking to enhance their growth, based on greater differentiation and innovation, and not only on being competitive in pricing.

  • português

    Enquanto muito se tem estudado sobre a indústria vitivinícola na Espanha e na Franc¸ a, pouco tem sido estudado em países em desenvolvimento. O objetivo deste trabalho é estudar as características de empreendimentos vitivinícolas dinâmicos no Chile. O trabalho apresenta um estudo qualitativo e relata seis casos de estudo em que um número de variáveis são analisadas de acordo com o modelo de Barringer, Jones e Neubaum. Essas variáveis são: a experiência anterior, o conhecimento dos fundadores na gestão de grandes empresas, a utilizac¸ ão de sistemas de planejamento estratégico e a utilizac¸ ão de novas tecnologias na maior parte de sua produc¸ ão. Os resultados deste trabalho podem ser interessantes para os empresários vitivinícolas que procuram melhorar o seu crescimento com a diferenciac¸ ão e inovac¸ ão, e não apenas competir em custo.

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