Probabilidad de pagar por noticias digitales en España

• Manuel Goyanes ^[1] ; Alfonso Vara Miguel ^[2]
  1. [1] Universidad Carlos III de Madrid

     Universidad Carlos III de Madrid

     Madrid, España

     
  2. [2] Universidad de Navarra

     Universidad de Navarra

     Pamplona, España

     
• Localización: El profesional de la información, ISSN-e 1699-2407, ISSN 1386-6710, Vol. 26, Nº 3, 2017 (Ejemplar dedicado a: Información pública), págs. 488-496
• Idioma: español
• DOI: 10.3145/epi.2017.may.15
• Títulos paralelos:
  • Probability of paying for digital news in Spain
• Enlaces
  • Texto completo
• Dialnet Métricas: 7 Citas
• Resumen
  • español

    Se analiza la probabilidad de pagar por un diario digital en España. Mediante una encuesta a una muestra representativa de 2.104 españoles mayores de edad, mostramos, de modo general, el escaso número de ciudadanos dispuestos a pagar por información digital. Asimismo, a través de una regresión logística binomial exploramos los factores que afectan a esta probabilidad y discutimos las principales implicaciones prácticas para el desarrollo de estrategias de pago por contenidos de la industria de los periódicos

  • English

    The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2.104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.

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