Acceso usuarios
Joana Eulália Marques Teixeira
In an age where the digital has become norm, people live surrounded by information that they can access instantaneously, at any time, through a click or the flick of a finger. The Internet is a source of information that allows everybody to easily get information and read users’ opinions, especially in the universe of tourism. Before travelling, people search for what they might see at a given destination and what experiences they can look forward to having there. They rely on users’ experiences at that location and the information supplied by local tourism institutions. One thing they do is watching promotional videos of the places that they are searching. Tourism is an important economic activity for every touristic destination’s development and Barcelona is no exception. Through this work we analyze promotional touristic videos about this city located in Cataluña, Spain, and try to understand what is the best formula to make the users full of desire to go and see for themselves what they saw in the videos. We also want to find if placing videos on the Internet is a good strategy to develop a good image for this touristic destination. It was discovered that videos are a good strategy because they are more reliable than pictures but in order to create desire to visit Barcelona they need to show positive images. The videos’ main objective must be to generate a positive emotional response in users. Positive emotions create desire to visit a touristic destination.
