Acceso usuarios
Aneta Pavlenko
The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of ‘commodification of language’, focusing on aspects critical for this case study. Then, I will trace the process of commodification of Russian, starting with why (reasons) and when (timeline), proceeding to where (locations) and how (forms), and ending with the so what. I will also talk about what next, identifying the opportunities for research on global Russian and the many gaps that are waiting to be filled.
Corrigendum:
Aneta Pavlenko. 2015. “Russian-friendly: How Russian became a commodity in Europe and beyond.” International Journal of Bilingual Education and Bilingualism. http://dx.doi.org/10.1080/13670050.2015.1115001 The author has moved affiliation to “University of Oslo, Norway” after the article has published online.
The corresponding author e-mail has been changed and the new affiliation has been included as the present address in both print and online versions of the original article.
