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Project Management is important for attainment of organizational goals. Project managers cooperate with the members of the team to set the project goals and share responsibilities. The project manager is also expected to keep in touch with the project members through regular communication, both face-to-face and computer-mediated. For this reason, communication forms the most important part of project management. Project, managers should be able to communicate timely and effectively to ensure that all the team members are informed about the progress of the project. The communication channel also determines how the information is passed. The project manager is expected to use the right channel to the right audience. In this paper, four theories of communication are discussed that enhance success in project management. Groupthink involves the avoidance of conflicts in decision making by following the opinion of others. As will be noted, groupthink is discouraged in project management since it leads to domination of decision making by a few individuals in the group. The members may not be willing to work towards the set goals, especially if the goals were set through a majority consensus. The diffusion theory of communication also explains how new viewpoints and ideas spread through cultures. Good project management requires change of communication methods, and language based on the context of communication. Three hypotheses are developed in this paper along with a conceptual model that reflects the idea of the paper.
