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This article argues for an attempt to rethink what counts as gaming expertise. Often, ex- pertise is configured as a fixed and measurable rather than relational capacity – having the necessary level of knowledge with a skill to become expert, or to rise above a particular and objectively defined level of competency. Drawing on interviews with women playing the massively multiplayer online game 1 World of Warcraft , the article argues for an un- derstanding of gaming expertise as a relational, highly contextual capacity, operating and embedded in everyday situations. Through the lens of gaming expertise, the article teases out the complex ways in which gender, technology and identity intersect and are constructed and negotiated in different social contexts.
