Reconsidering early U.S. public relations institutions: An analysis of publicity and information bureaux 1891–1918

• Autores: Cayce Myers
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 42, Nº. 5, 2016, págs. 766-775
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2016.08.005
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• Resumen

  • Abstract This paper examines the United States popular press’ representation of publicity and information bureaux from 1891 to 1918. Specifically this study discusses these bureaux’ relationship with the press, use by governments, role in political campaigns, and function within non-profit organizations. Publicity and information bureaux are an important part of public relations history and identity because they represent the departmentalization of PR within organizations. Implications for PR historiography are discussed.