Media and public interest in the era of web analytics: A case study of two Spanish leading newspapers

• Santiago Justel Vázquez ^[1] ; Josep Lluís Micó Sanz ^[1] ; Guillem Sánchez Marín ^[1]
  1. [1] Universitat Ramon Llull

     Universitat Ramon Llull

     Barcelona, España

     
• Localización: El profesional de la información, ISSN-e 1699-2407, ISSN 1386-6710, Vol. 25, Nº 6, 2016 (Ejemplar dedicado a: TIC para información y comunicación), págs. 859-869
• Idioma: inglés
• DOI: 10.3145/epi.2016.nov.03
• Títulos paralelos:
  • Medios e interés público en la era de la analítica web: un caso de estudio de dos de los principales diarios españoles
• Enlaces
  • Texto completo
• Dialnet Métricas: 6 Citas
• Resumen
  • español

    Las etiquetas "Lo más visto", "Lo más compartido" y "Lo más comentado" son ejemplos de la lógica que las herramientas de analítica web imponen a los medios digitales en un ecosistema informativo en el que la audiencia, que hoy se puede cuantificar más al detalle que nunca, ha adquirido un protagonismo enorme. En este contexto, el presente artículo se centra en estudiar cómo se construye hoy la agenda de los medios en relación con la creciente importancia dada a las estadísticas de páginas vistas. SE analizan las implicaciones de este nuevo escenario en nuestras sociedades democráticas. Esta investigación toma la forma de un caso de estudio sobre dos de los principales diarios españoles, Lavanguardia.com y Elperiodico.com, recurriendo al análisis de contenido y a entrevistas en profundidad con profesionales en activo. El objetivo es dar respuesta a la siguiente pregunta: ¿qué peso tiene el interés público en las noticias y el contenido viral o anecdótico que se propaga en la web?

  • English

    The labels "The most viewed", "The most shared", and "The most commented" are examples of the logic from web analytics tools in an information ecosystem where the audience has acquired an enormous role because it is now possible to quantify more precisely than ever before. In this context, the present investigation focuses on how the digital media agenda is currently being constructed in relation to the increasing importance given to pageview statistics. The implications of this new scenario for our society as a whole will be analyzed. This research takes the form of a case study of two of Spain’s leading newspapers, Lavanguardia.com and Elperiodico.com, using content analysis and in-depth interviews with working professionals. The aim of the research is to attempt to answer the following questions: How relevant is public interest news? How much importance is accorded to anecdotal and viral content?

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