Ian Bramley, Emma Bramwell
This article covers a new approach to measuring rail passengers' experience by exploring the emotions associated with rail travel among London commuters. A multi-stage design involved creating and validating a new non-verbal emotional scale, and capturing these emotions in the moment via an in-app survey. The results show that, in a transport research landscape filled with standardised scales for measuring recalled experience, there is a place for monitoring the in-the-moment emotional experience of passengers.