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Abstract Corporations serve as an important news source for journalists. Media relations have long been considered a key facet of public relations (PR). This study presents scientific literature on businesses and news media published between 1963 and 2013 and models what corporations say to journalists, how they present what they say, the relationship between PR professionals and journalists and what journalists report about corporations and consequent effects on the public. A total of 217 empirical studies are categorized and synthesized into a corporate framing mediated-moderation model, which considers both the mediating factor of relationships between PR professionals and journalists and the moderating factors of culture, the sector and the PR profession.
