National image of world major countries in Chinese undergraduates’ minds: An evaluation based on components of a nation

• Autores: Weidong Li, Qinghua Wang, Jing Li, Kun Zhang
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 42, Nº. 3, 2016, págs. 476-478
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2014.05.001
• Texto completo no disponible (Saber más ...)
• Resumen

  • Abstract Based on components of a nation, this paper proposes a national image evaluation system from five dimensions including territory, sovereignty, government, corporation and population, and conducts an empirical research on the images and ranking of ten major countries in the world in the eyes of Chinese undergraduates. It is found that there is no obvious correlation of economic performance with overall national image index, while global competitiveness has a significant influence on national image.