Acceso usuarios
Tonny Kerley de Alencar Rodrigues, Átila de Melo Lira, Irenilza de Alencar Naas
This study aims to identify the interfaces and boundaries of innovation orientation of Brazilian MSEs because despite the importance of innovation for Brazilian MSEs, a thorough analysis of such initiatives in Brazil still has not actually happened. The search was developed from a quantitative approach, of applied nature and descriptive. For that a structured questionnaire was used where were interviewed 700 MSEs using a probabilistic sampling. The study offers two important conclusions. The challenges for innovation can be perceived along three dimensions: design innovation, the implementation of innovation and functional area of innovation. And the data confirms that small Brazilian companies generally have difficulties to sell their innovations. The study offers two important conclusions. The challenges for innovation can be perceived along three dimensions: design innovation, the implementation of innovation and functional area of innovation. And the data confirms that small Brazilian companies generally have difficulties to sell their innovations.
