Acceso usuarios
Chul-Ho Cho, Jae Hoon Hyun
This study aims to identify the factors of the recruiting websites’ service quality that affect users’ perception and behaviour and the moderating role of job exploration type in Korea. This research is designed to address the casual relation between the service qualities of specialised recruiting websites and users’ perception and behaviour with reference to the e-SERVPERF evaluation model. A total of 302 valid observations were collected and Multi-group Structural Equation Modelling was employed to examine the construct. The findings show that interactivity and aesthetics positively affect perceived value as user satisfaction is dependent on aesthetics and reliability. The mediating role of perceived value and user satisfaction for user loyalty is confirmed. In addition, job exploration type moderates users’ behaviour as full-time job explorers perceive value from the quality of information and scope of interactivity, while part-time job explorers appreciate aesthetics dimension only. The findings imply that recruiting websites are required to tune their strategic approach by target customer segments, as user groups’ behaviour towards web service quality is heterogeneous. This study fills the research gaps by adopting the e-SERVPERF scale in the context of online recruitment and provides practical implications by isolating the moderating effects through examining user groups segregated as full-time and part-time who have different job exploration motives.
