Privacy concerns and online purchasing behaviour: Towards an integrated model

• Nuno Fortes ^[1] ; Paulo Rita ^[2]
  1. [1] Instituto Politécnico de Coimbra

     Instituto Politécnico de Coimbra

     Coimbra (Sé Nova), Portugal

     
  2. [2] Instituto Universitário de Lisboa

     Instituto Universitário de Lisboa

     Socorro, Portugal

     
• Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 22, Nº. 3, 2016, págs. 167-176
• Idioma: inglés
• DOI: 10.1016/j.iedeen.2016.04.002
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 3 Citas
• Resumen

  • This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.

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