CSR and technology companies: a study on the motivations of implementation and integration in Spanish companies

• Bernal-Conesa, Juan Andres ^[1] ; Briones Peñalver, Antonio Juan ^[1] ; de Nieves-Nieto, Carmen ^[1]
  1. [1] Universidad Politécnica de Cartagena

     Universidad Politécnica de Cartagena

     Cartagena, España

     
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 12, Nº. 2, 2016, págs. 154-164
• Idioma: inglés
• DOI: 10.18089/tms.2016.12217
• Títulos paralelos:
  • RSC y empresas tecnológicas: un estudio sobre las motivaciones de implantación e integración en empresas españolas
• Enlaces
  • Texto completo (pdf)
• Resumen
  • português

    En este artículo se propone un modelo de ecuaciones estructurales para explicar las motivaciones de implantar medidas de Responsabilidad Social Corporativa (RSC) en empresas tecnológicas españolas y cómo influyen en la integración de la RSC la presencia de sistemas de gestión normalizados previos a la implantación de dichas medidas. El análisis de la RSC en empresas tecnológicas se encuentra en un estado inicial como demuestra la literatura analizada. Se llevó a cabo un estudio en empresas ubicadas en parques científicos y tecnológicos españoles. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativas entre las motivaciones, los sistemas de gestión previos, la implantación de medidas de RSC y la integración real de la RSC en la organización, y por tanto con implicaciones teóricas y prácticas para la gestión de la RSC en empresas tecnológicas cubriendo el hueco encontrado en la literatura.

  • English

    In this article a structural equation model is proposed to explain the motivations of implementing Corporate Social Responsibility (CSR) measures in Spanish technology companies and its linkage with other standardized management systems before CSR implementation. The analysis of CSR in technology companies is in an initial state, as shown by the literature analyzed. The study was conducted in companies located in Spanish Science and Technology Parks. For this study, a survey was sent and structural equation model was used.Model results show that there is a positive, direct and statistically significant relationship between the motivations, previous management systems, implementation of CSR and the real integration of CSR in the organization. The links between the motivations of CSR, CSR actions and their integration in technology companies are reliably and empirically demonstrated.

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