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Global labour governance has typically been approached from either industrial relations scholars focusing on the role of organised labour or social movement scholars focusing on the role of social movement organisations in mobilising consumption power. Yet, little work has focused on the interaction of the two. Using an exploratory case study of the governance response to the 2013 Rana Plaza disaster, this article examines how complementary capacities of production- and consumption-based actors generated coalitional power and contributed to creating the ‘Accord for Fire and Building Safety in Bangladesh’, making it binding and convincing more than 180 brand-name companies to sign up. The research has implications for understanding how the interface between production and consumption actors may provide leverage to improve labour standards in global supply chains
