Patterns of Media Use and Reflections on Media among young Danes

• Stinne Gunder Strøm Krogager ^[1] ; Karen Klitgaard Povlsen ^[2] ; Hans-Peter Degn ^[2]
  1. [1] Aalborg University

     Aalborg University

     Dinamarca

     
  2. [2] Aarhus University

     Aarhus University

     Dinamarca

     
• Localización: Nordicom review: Nordic research on media & communication, ISSN 1403-1108, Vol. 36, Nº. 2, 2015, págs. 97-112
• Idioma: inglés
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• Resumen

  • The present article examines cross-media use among 10- to 16-year-old Danish children and adolescents. Our research interest is in identifying and affirming patterns among media use, gender and age. Using a methodological design that combines qualitative and quantitative methods, we interviewed participants regarding their media use and paired our qualitative findings with quantitative rating inquiries generated from Danish commercial databases. Our results suggest that although cross-media use is complex and differs according to age and gender, media are often used for similar purposes, e.g., sustaining social relationships.