Corea del Sur
I examine the effects of client importance on accounting quality. In particular, I analyse whether these effects are moderated by managerial incentives to engage in earnings management (like benchmark beating) or by auditors� incentives to maintain their reputation and avoid litigation. While the managerial incentives would lead to lower earnings quality, auditors� incentives would lead to higher earnings quality. My results are in line with client importance being associated with better quality accounting. In particular, I show that auditors� incentives are important and moderate the relation between client importance and accounting quality.