The research of strategic publics in companies in the energy industry in Spain

• Autores: Andrea Oliveira dos-Santos, Paul Capriotti
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 4, 2015, págs. 541-543
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2015.05.009
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• Resumen

  • This paper analyzes whether companies conduct research of their key publics and assesses whether there is consistency between the allocation of strategic importance to publics and investigation of these groups in the energy sector in Spain. The results indicate that companies routinely conduct research of their publics, but there is not a clear correspondence between the importance attached to key publics and the level of research implemented concerning them