Brand.com. Cómo Internet transforma la gestión de la reputación

• Autores: Pedro Mir Bernal, Reyes Calderón Cuadrado, Mónica Recalde Viana, Joan-Francesc Fondevila-Gascón
• Localización: Telos: Cuadernos de comunicación e innovación, ISSN 0213-084X, Nº. 101 (Junio-septiembre), 2015 (Ejemplar dedicado a: Educación superior: Mutación digital), págs. 24-33
• Idioma: español
• Títulos paralelos:
  • Brand.com. How Internet transforms reputation management
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen
  • español

    Las nuevas herramientas de las que dispone el consumidor presentan numerosos desafíos para la gestión on line de la reputación y su medición. Se abre así un abanico de retos y oportunidades para las marcas y su publicidad.

  • English

    Consumers have new tools that present numerous challenges for the online reputation management and its measurement. This opens new challenges and opportunities for brands and their advertising.

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