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This article makes what Western scholars call a “leap in the dark” by suggesting that, instead of comparing the “West” with the “Rest”, we should compare the “East” with the “East”—in this case the media in China with the media in Russia. We have identified three blind spots in previous comparative media research that have resulted in turning attention away from comparative study of China and Russia. These are: (1) ahistoricism; (2) misunderstanding the relationship between the state and the market; and (3) understanding national media and communication as closed and homogenous systems. We propose three remedies: (1) historicizing comparative media studies; (2) re-conceptualizing the relationship between the state and media markets; and (3) rethinking the dynamics between the global, the national and the local.
