Acceso usuarios
Emiratos Árabes Unidos
Security is a consistent barrier to the adoption and implementation of e-commerce for customers and organisations. Prior research into the adoption of e-commerce and Internet banking has reported many other challenges and barriers that hinder the acceptance and engagement in e-commerce transactions. However, few research studies have attempted to address each challenge separately in depth, in the hope of solving the difficulties, making improvements and obtaining insight into each factor/challenge, which will ultimately enhance the adoption of e-commerce. Therefore, the aim of this paper is to focus on the security challenges by exploring the nature of this factor from both a customer and organisational perspective within Jordan. An interpretive-qualitative research was adopted in this research, which helps to understand the phenomenon in its natural setting. The results of this research provide decision makers (businesses and IT managers) and companies that run an online business in Jordan insights into the current situation of this factor (security), which will enable them to implement effective strategies to address this factor.
