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The article discusses public perception in the U.S. of finance and the financial services industry since the 2008 global financial crisis and argues that the industry is now unjustly demonized. Topics include financial experimentation such as securitization; post-crisis innovations such as the Castle Trust model mortgages; and the emerging field of behavioral finance, which takes inspiration from behavioral economics. A discussion of warning signs of excessive risk in the financial industry is also included, which focus on rapid growth, and the assumption of safety.
