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This study aims at suggesting a new evaluation perspective for the Kano model, which is one of the well-recognised quality-measurement methods in total quality management. The purpose behind this suggestion is to be the first to integrate the Kano model into the cases of architecture to explore architecturaldesign quality, which is difficult to measure because of the flexibility of design and changing user-perceptions. Therefore, the study undertakes mass-housing units which are among the unique examples of standardised design quality in architecture. The conventional Kano model, in this respect, already helps understand the perceived quality of the units; however, the suggested manner of evaluation enhances the interpretation of Kano scores by introducing further polarised sub-categories. The new suggestion was also tested with a survey in six different mass-housing cases in Izmir-Turkey in terms of the quality of spatial organisation of the units. Flexibility of interpretation provided by the suggested Kano-reading is revealed with the survey-results comparatively, at the end of the paper.
