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In this research, we draw on the characteristics of disgust�an affective state that prompts a self-protection response�to demonstrate that experiencing disgust can also increase self-interested, unethical behaviors such as cheating. This series of studies contributes to the literature demonstrating context-specific effects on self-interested, unethical behavior. Specifically, we show that innocuous emotion-eliciting cues can elicit a focus on the protection of one�s own welfare, leading people to engage in self-interested behaviors that are unethical. This research provides evidence that the importance of clean physical environments may extend beyond visual beautification of surroundings to include economic behaviors.
