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This research examined the effect of priming a learning goal, a performance goal, and both a learning and a performance goal on a task requiring the acquisition of knowledge. A photograph of Rodin�s �The Thinker� primed a learning goal, and a photograph of a racer primed a performance goal, as measured by a projective test. A laboratory experiment (n = 88) involving a 2 (a primed learning goal vs. control) × 2 (a primed performance goal vs. control) × 3 (trials) repeated measures factorial design revealed a significant main effect for only the primed learning goal. The results are interpreted within two frameworks, namely, goal setting theory and the automaticity model.
