Prashant Bordia, Kohyar Kiazad, Simon Lloyd D. Restubog, Nicholas DiFonzo, Nicholas Stenson
Two studies that examined the role of revenge in rumor transmission and involved working adults as participants are reported. Study 1 used hypothetical scenarios to manipulate organizational treatment of an employee and the believability of a rumor. Participants had higher intention to transmit a harmful rumor when the organization broke job-related promises (i.e., breached the psychological contract) and revenge motivation mediated this relationship. Believability of the rumor had no effect. Study 2 used a field survey methodology and, controlling for social desirability, replicated the results for self- and peer-reported rumor transmission behavior. Study 2 also showed that participants� belief in negative reciprocity norm strengthened the relationship between breach and revenge motivation.