Acceso usuarios
Rodrigo Sandoval Almazán, Rosa María Nava Rogel
Social networking through the internet and other devices connected to it, have accelerated and fostered communication between companies and individuals. The objective of this research is to propose a model that helps to measure the impact that new technologies have social networks within companies. To this end, we propose a model that collects data from Twitter features. In order to prove our model we collected data on a sample of seventeen leading Mexican companies in its sector and use these social media platform. The article is divided into five sections, the introduction discusses the relevance of the study of social networks, the second section a collection of literature on this subject, the third section describes the status of social networks in Mexico, in the fourth describes the proposed model and the fifth section describes the discussion on the findings and future research lines.
