Resumen de Worlds apart or a part of the world? Public relations issues and challenges in India

Padmini Patwardhan, Nilanjana Bardhan

• This study examines modern public relations in India investigating current issues, trends and leadership in communication management. Using a survey of Indian practitioners, it compares public relations in India with global trends. Findings suggest that practice in India is interdependent and changing dynamically with global influences, though a global�local dialectic is clearly present. Country-level differences are evident with development of human capital seen as the top issue in the region. At the same time, similar to other countries, the industry in India is also dealing with issues of digitization and information flow, struggling with measurement concerns, and trying to stay on top of crisis management preparedness.