Resumen de Life events as windows of opportunity por sustainable consumption as illustrated by an exhibition and a nutrition campaign

Lisbeth Oliveira

• The goal of this paper is to present two "windows of opportunity" for sustainable consumption. The first example focuses on two sections of the traveling exhibitions "Klima verbündet" in Austria and the second example deals with the health campaign "Besser essen. Mehr Bewegen" in Germany. Both examples can be viewed as different communication strategies to make children sensitive to healthy and sustainable nutrition. This paper is based on theories of health communication, sustainability communication, social marketing, visual communication and the entertainmenteducation approach. It advances the view that life events are windows of opportunity for behavioural changes that involve sustainable consumption and a healthy lifestyle