Modelo de cuantificación del impacto de la falsificación de productos en el valor de la empresa

• Autores: Katia Lorena Rodríguez Morales
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 20, Nº 2, 2014, págs. 95-101
• Idioma: español
• DOI: 10.1016/j.iedee.2013.10.002
• Títulos paralelos:
  • Model for measuring the impact of product falsification on the value of the company
• Enlaces
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• Dialnet Métricas: 1 Cita
• Resumen

  • Debido a la diferencia en legislación y controles, últimamente es cuando los falsificadores han encontrado mayores facilidades para falsificar y crear una economía paralela que causa perjuicios sociales y afecta a empresas dueñas de marcas originales, lo que hace necesario cuantificar este daño. Se desarrolla un modelo financiero que permita valorar el cambio de valor de una empresa perjudicada debido a la falsificación, describiendo cómo este fenómeno afecta negativamente en la cantidad demandada de los originales e impacta en los gastos de la empresa que busca defender su valor.

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