Resumen de Editorial.

Peter Mouncey

• The author reflects on revised guidelines for academic institutions interested in their Master of Science degree (MSc) students being entered for the Market Research Society's (MRS's) Accredited Masters Award. Topics include the creation of the "International Journal of Market Research (IJMR)" Collaboration Award, an overview of the Accredited Masters Award, and four key issues that create a gap between the needs and expectations of marketers and academic communities.