The article focuses on entrepreneur Elon Musk and his rocket company Space Exploration Technologies (SpaceX). It states in May 2012 a SpaceX Dragon capsule became the first private space vehicle to rendezvous with the International Space Station. It claims that the U.S. National Aeronautics and Space Administration's Space Launch System is considered overpriced and technically challenged. It comments on SpaceX's launch vehicle assembly facility in Hawthorne, California which builds nearly 70 percent of components in-house for its Falcon rocket system and mentions efforts to increase affordability by SpaceX by designing reusable rockets.