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In the absence of a Canadian national water policy, Alberta has developed a long-term water management plan called the Water for Life strategy. Because irrigation activities are so prominent in Alberta, accounting for 71% of the province's surface water use, successful implementation of this strategy will depend largely on the participation of the irrigation sector. Through a survey of irrigation officials, this study explores irrigators� views on the likelihood of attaining one of the strategy's main goals�a 30% increase in water use efficiency by 2015 over 2005 levels. Irrigators� views vary significantly as to the extent and means by which the 30% goal can be achieved and their views reflect the heterogeneity of farming conditions within the area. Hence, instead of a broad-based approach, implementation of the strategy will require research into developing economic instruments that can be effective under local conditions. This involves gaining a thorough understanding of the variability of factors that influence farmers� decisions while being mindful that, as this study discovers, economic instruments as a concept have little support in the irrigation industry.
