Acceso usuarios
Carl Cederström, André Spicer
In response to the postmodern invasion of organization studies, some critics have issued increasingly loud cries that we should �get real� about organizational discourse analysis. But what precisely do these proponents take to be the �real�? In this article we trace out some of the attempts of �getting real�, arguing that these approaches have some important limitations. We then explore the relevance of a post-foundational approach to discourse, which, we argue, have far reaching implications for the study of organizational discourse. We argue that such approach offers us a way of theoretically linking the �real� with (1) the way discourses are structured around fundamental gaps, (2) how discourses are brought together through nodal points and (3) how discourses generate affective and emotional attachment. We then offer some suggestions of how these points can be used to study organizational processes. We conclude by reflecting on some of the limitations of this approach to studying discourse.
