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This book review looks at "Spreadable Media", which concerns itself with the 'multiple ways in which (digital) content circulates', from the grass roots to commercialised/organisational use, from the very localised to the trans-global. The book is recommended as offering a balanced perspective and multi-disciplinary outlook, although it is criticised for not offering an underpinning set of empirical results. It's main strength is in distilling down a vast array of ideas and providing a critical commentary on what it all means.
