Resumen de Building relationships through websites: : A content analysis of Turkish environmental non-profit organizations� (NPO) websites

Ebru Uzunoglu, Sema Misci Kip

• This paper provides insight into the dialogic potential of Turkish environmental NPO websites, including social media adoption. However, 23 of 50 websites examined failed to meet half the criteria for building relationships (n 35). Of 19 sites with connections to social media, 16 used new media potentialities, however only four met all social media adoption criteria.