Resumen de Public relations master's education deliverables: : How practitioners and educators view strategic practice curriculum

Hongmei Shen, Elizabeth Toth

• A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some �capstone� experience