Resumen de Successful prevention may not be enough: : A case study of how managing a threat triggers a threat

Sherry J. Holladay, W. Timothy Coombs

• This case study examines student perceptions of a university's management of an alleged threat against their campus that was posted on Facebook. The timeline of events describes how the university's threat prevention response triggered a rumor crisis due to incomplete and poorly timed official information dissemination. A convenience sample of students completed questionnaires assessing perceptions of informal and formal communication about the alleged threat, satisfaction with threat prevention, and perceptions of the emergency text message system. Satisfaction with the university's response varied by students� feelings of information adequacy. Some students resisted registering for the emergency notification system.