Acceso usuarios
Abstracts are presented of articles including "The impact of event marketing on brand equity" published in a 2013 issue of "International Journal of Advertising, "Leveraging & activation: Critical elements of a successful sport sponsorship at the collegiate level" published in a 2012 issue of "Journal of Sports Media" and "Unmasking athlete microaggressions: Division I student-athletes' engagement with members of the campus community" published in a 2012 issue of "Journal of Intercollegiate Sport."
