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To think of organizations as cultures and communities implies a focus on the knowledge forms and social meanings of day-to-day organizational life. Moreover, it implies looking at how structures, networks, institutions, power, innovation and routine�the building blocks of organization theory�play out in everyday life. Close study and thick description of day-to-day life in organizations give us a live view of the high-level processes of organization; they enrich and complicate our theories of organizational behavior. Observing the dynamic, quotidian attempts of people in organizations to explore, shape, contest, and negotiate new cultural possibilities and new community forms, helps us to unravel the microprocesses through which multinational corporations, institutions and networks are created, maintained and disrupted.
Understanding how people make sense of themselves and their organizations�and the ways in which broader and more �
