A Ribeira Sacra como destino turístico: análise desde a perspectiva dos seus visitantes

• Autores: Roberto Carballo Meiriño, José Antonio Fraiz Brea , Elena Rivo López
• Localización: Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, ISSN-e 2255-5951, ISSN 1132-2799, Vol. 22, Nº. 1, 2013, págs. 11-30
• Idioma: gallego
• DOI: 10.15304/rge.22.1.1266
• Títulos paralelos:
  • La Ribeira Sacra como destino turístico: Análisis desde la perspectiva de sus visitantes
  • The Ribeira Sacra as a Tourist Destination: Analysis from the Perspective of Its Visitors
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• Dialnet Métricas: 2 Citas
• Resumen
  • español

    La Ribeira Sacra es una zona esencialmente rural que engloba municipios en dos provincias interiores de Galicia. En este entorno espacial desarrollamos una investigación de campo para describir el perfil de los visitantes y conocer la evaluación que realizan sobre la calidad de los servicios proporcionados por las empresas y sobre otros recursos de la zona. Las conclusiones pretenden contribuir a mejorar la estrategia de comercialización de este destino turístico.

  • galego

    A Ribeira Sacra é unha zona esencialmente rural que engloba municipios nas dúas provincias interiores de Galicia. Nesta contorna espacial desenvolvemos unha investigación de campo para describir o perfil dos visitantes e coñecer a avaliación que realizan sobre a calidade dos servizos proporcionados polas empresas e sobre outros recursos da zona. As conclusións pretenden contribuír a mellorar a estratexia de comercialización deste destino turístico.

  • English

    The Ribeira Sacra is a largely rural area located between the two inland provinces of Galicia. In this geographical space we develop a field research to describe the profile of visitors and to know their assessments on the quality level provided by tourist services, and satisfaction with other resources in this area. The findings are intended to contribute to improve the marketing strategy of this tourist destination.

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